Small talk.
First, ten seconds about us. Improovy is a Dubai company, and we work only with contractors. More than 2,000 company owners are in our WhatsApp groups. Later I'll show you real numbers from four companies like yours.
Here is my plan for our 30 minutes. First, five short questions about your company. I want to see if we can really help you. If we can't, I tell you straight away.
If we can, I show you how we work. About five minutes.
And one request. We meet a lot of companies, and you are busy too. So at the end, if this solves your problem and fits your budget, just tell me yes. If not, tell me no. Both are fine. A clear answer saves time for both of us. Fair?
"Fair." "Sure." "OK."
That is his promise. On slide 07 you remind him of it.
Are you the only one who decides on marketing? Or do you also need to ask a partner?
If someone else decides: ask him to join now, or move the meeting. Do not show anything without the person who pays.
I don't want to rush this. In ten minutes you'd hear a price without the picture. Let's take 40 minutes when you're free: tomorrow at 11, or Thursday at 4?
Never squeeze the meeting. A rushed pitch breaks the sale: move it, don't shrink it.
Five short questions, and then I show you how we work.
What does your company do? Which projects bring you the most money?
How much is a normal project for you? In dirhams.
Type while he talks. He sees his own words on the screen.
Your last 5 clients: where did each one come from?
Did you try a marketing company before? What happened?
Most say: friends and old clients. Write down what went wrong with the last agency. Later, answer exactly that.
How many more projects can your team take on right now?
So that is about [the number on the screen] a month that you are not getting. Is that right?
Type his two numbers at the bottom of the screen. He does the maths, not you.
From 1 to 10, how important is it for you to fix this now?
Why not lower?
Type his number on the screen. "Why not lower?" makes him say why he needs it. Then you don't have to sell.
One project of yours is [his number]. To get projects like that, how much can you put into ads a day? Most of our clients spend about 100 dirhams a day, from their own card.
Is that money available now, or not yet?
Type the amount a day, then tap "Yes, now" or "Not yet". Ask it after the missed money, never before: next to [the number on the screen] a month, 100 a day looks small.
Thank you for being honest. Ads need money to run, so right now we can't really help you. When will the budget be there?
Don't do the presentation. Put a call in the calendar for that date and finish kindly. A meeting without a budget ends in "let me think".
Let me check I understood.
You do [his work] in [his cities]. A normal project is about [his number]. Most of your work comes from friends and old clients, so some months are busy, some are empty.
You can take [N] more projects now. That is about [the number on the screen] a month that you are not getting. Fixing it is [his number] out of 10 for you, and you can put [his budget] a day into ads. Is that right?
"That's right."
If he corrects you, say thank you, fix the screen, and say it again.
Say one true thing you noticed in his answers. It must come from his own words, not from a script.
Most work from referrals
Most of your work comes from referrals. That means clients trust your quality. Nobody sends a friend to a bad contractor.
Many years in Dubai
Twelve years in Dubai, through every crisis. Most companies here don't last five.
Clients come back
The same clients come back to you. That is the hardest thing to earn.
A hard project
You did [the hard project he told you about]. Not every company can do that.
One compliment, then go on. Never "great company!" or "amazing!": he hears flattery at once. A specific compliment shows you listened, and he feels you are on his side.
OK. I think we can help you. Before I show you how, one minute about who we are.
Before I show you how, one minute about us.
Our founder ran a contracting company here in Dubai, technical services. So he knows your problems from the inside: cheques that bounce, clients who don't pay on time, buying materials, finding labour, tools, site security.
And on top of the site work, he had to do the marketing himself: Instagram, the website, asking clients for reviews, ads, videos, posts, Google posts. After a full day on site. It was too much.
So he built Improovy: one team that does all the marketing for a contractor, so the owner can do the work. That is why we work only with contractors.
On the right is our trade licence. It is a contracting licence, like yours. And we are registered for Corporate Tax. I'm sending you the licence on WhatsApp now, so you can check the number.
Which of these do you know best?
Let him talk for a minute. Don't solve it, just listen: "Same for us." When he names his own problem, he feels you are on his side.
Now let me show you what contractors like you put in, and what came back.
These are four companies like yours. The ad money is from their own Meta accounts, not from us.
Monde does interiors and fit-out, like you. 110 dirhams a day on ads, 17,200 in six months. They signed two projects: 300,000.
All four together spent about 25,870 on ads. They signed about 615,000.
I can give you the owners' numbers. You can call one today. Even now, if you want.
Now let me show you what they get from us every month.
Villas, renovation, bigger projects → Monde, 110 a day
Offices, restaurants, interiors → Monde, 110 a day, 300,000 signed
Joinery, vanities → Just Right, 40 a day
Joinery, doors, fit-out → Shukran Interiors, 106 a day, 3 projects in the first month
Glass, aluminium, small jobs → rePear, 92 a day, about 10 jobs in three weeks
Talk about one company. The other three are on the same screen if he asks.
Every month you get your website with 6 new articles, 6 Instagram and Facebook posts, 4 Google profile posts and a review request after every job. We run your Google, Instagram, Facebook and ChatGPT ads with no limit on campaigns, and the WhatsApp assistant answers every enquiry in 46 seconds. Your part is to meet the client and sign.
Which of these do you have now, and which not?
Tap each block he says is missing: it lights up on his screen, the others fade. Talk only about the lit ones.
You keep doing everything you do. We only choose what your first ad shows. You told me [his best work] pays you the most, so we start there.
People who come for one job ask about the rest too. A villa client asks for the joinery and the garden. Your assistant answers every enquiry, whatever it is about.
[his best work] is the orange box in the Video ads tile, from question 1 on slide 02. Empty? Ask now: "Which projects bring you the most money?" and type it.
Your website
A website on your own domain, live in 5 days, with your best projects.
Google articles
6 new articles a month on your site, so Google shows you when people search. We write them, not you.
Instagram posts
6 posts a month on Instagram and Facebook, from your real projects.
Google Maps & reviews
4 posts a month on your Google profile, so you show up on Google Maps, and we ask every client for a review after the job.
Video ads
Video ads on Google, Instagram and Facebook, made from your real projects, as many as you need. The ad money is from your own card, 50 to 100 dirhams a day.
And ads in ChatGPT: when people ask ChatGPT for a company like yours, your ad is right next to the answer. Also in the package, also from your own card.
WhatsApp assistant & app
The assistant answers every enquiry in 46 seconds, day and night. You see every lead in your app, with reminders who to call, and a report every week, 4 a month.
And you get your own assistant in our WhatsApp group. Send a text or a voice note: "remind me to call Ahmed tomorrow at 10", "Ahmed is closed", "give this lead to Ravi". It does it in your app. Need something only your company does? We build it for you.
All of this is ours. The last part is yours: you meet the client and sign.
Fair. We start with [his best work] because it pays you most. Other enquiries still come in, and the assistant takes them all. After three weeks I show you the numbers, and if you want, we switch the ad. The numbers decide, not me.
One answer, then go on. Never argue about it twice. He knows his business, and the first ad is a test, not a rule.
1,590 a month, plus ads from your own card. Let me show you what's in it.
Say it at once, in one line, then go on. Never "I haven't finished": a price you dodge sounds like a hidden one.
Now let's do the maths for your company. Where do your clients look for you: Google, or Instagram and Facebook?
Say you put 70 dirhams a day into Instagram and Facebook ads. One lead costs about 50. That is about 40 people a month who write to you.
Your normal project is [his number]. If one of them signs, look at this number. And this is what goes into ads a month.
Meta Ads is open first. If his clients search on Google, tap Google Ads.
How much can you put on ads a day? Move the budget to his answer.
Out of 10 people who ask for a price, how many do you meet? Out of 10 meetings, how many sign?
Project size comes from slide 02 by itself. With his own rates, it is his maths, not ours.
From 1 to 10, how well does this solve your problem?
Type his number at the bottom of the screen.
What would make it a 10?
His answer is his real objection. Better to hear it now than "I'll think about it" at the end.
6 or lower
Something is missing. Go back to questions: "What did I miss about your business?"
7 or higher
Answer what makes it a 10. Then say the price.
He does not give a number
Don't ask again. Ask: "What is still missing?"
It is 1,590 dirhams a month for everything you saw. No setup fee. No contract. Plus ads, from your own card.
How much can you put on ads a day? 50, 70, 100?
So all in, you pay [the dark number] a month: our 1,590 plus your ads. On average that brings [the orange number] in signed projects.
Tap his number on the screen. Less than one project a month? Tap "A year". Say "on average" out loud: it is an estimate, not a promise.
So here is your plan. Your first ad shows [his best work]. This week we do the setup call and start your site. In about two weeks your ads go live, and people start writing to you.
Point at "Your plan" on the screen. A yes now is a yes to his own plan, not to our package.
At the start we agreed on a clear yes or no. So, what do you say?
Then be quiet. Let him answer first, even if it takes ten seconds.
Great, let's start today. Scan this code with your phone camera. Two minutes, card or Apple Pay.
Press "He said yes" above: the QR appears on his screen. Or copy the link and paste it into the Meet chat or his WhatsApp.
Stay on the call while he pays. Then: is Sunday or Monday better for the setup call?
When the payment goes through, a WhatsApp group with him opens by itself. The payment page asks for his WhatsApp number: that is where the group goes.
Thank you for a clear answer. Can I ask: what would have made it a yes?
Write his answer in the CRM. If it is something you can fix now, fix it and ask once more. Only once.
Scroll down: four steps, in order.
Before you finish, put a date for the next call in the calendar. With him and the person who decides.
"Let me think" is almost never a no. It means one thing is still not clear to him. Your job: find that thing.
Sure, take your time. Just so I can help, what exactly do you want to check?
Then be quiet. Let him talk. Write down his words.
The price
One project of his pays for years of us. Use his number from slide 02.
Someone else decides
Book 15 minutes with that person now. See Objections.
He doesn't believe it will work
The owners' numbers to call, Phones tab. And no contract: he can stop any month.
He'd rather hire his own person
In-house tab: four jobs, about 32,500 a month, against 1,590.
He didn't understand something
Explain only that part, in one or two lines. Then ask: "Is that clear now?"
His time
From him it is one 20-minute call, some site photos and the trade licence.
Got it. Apart from that, is there anything else holding you back?
The first reason is often not the real one. Ask again until he says "no, that's all".
You told me your project ends soon. Ads take two to three weeks to warm up, so every week we wait is a week without leads later.
Use his own words from slide 02: the project that ends, the empty month, the team without work.
Let's do this: I'll send you one page today, and we talk Thursday at 4 for ten minutes, yes or no. Fair?
Put the call in the calendar before you finish. With him and the person who decides.
Send one short WhatsApp with the date you agreed. One line.
You don't have to trust me. These owners pay us every month. Call any of them and ask what changed. I am not on the call.
Which one is closest to your work? Do you want to call now?
If he calls, give him the phone and be quiet. Don't talk in the silence.
This is what we publish. An article on the client's own site. This one is Monde's, with photos from their own sites.
And the posts: Instagram and Facebook, and the Google profile. The owner approves each one in the app with one tap.
Which of these do you do now, and who does it?
Most say: nobody. That is the gap, in his own words.
This is the app every client gets, on his phone. Leads, tasks, posts to approve, the assistant's instructions, reports.
Tap the tabs on the phone: Leads, Tasks, Posts, Assistant, Reports.
Stop on Leads: every enquiry with its source, and a push the second it comes in.
These are real ads we made for our clients — Shukran Interiors, rePear, Monde, Crafty Clare. From their own sites and workshops. Let's watch one.
Tap the video. It plays with sound. Let it finish, don't talk over it.
What would your ad show? Which project are you most proud of?
He starts to see his own work in an ad. Now it is his project, not ours.
That makes sense. Let me show you what an in-house team costs next to what we do for 1,590 a month. Then you decide.
Everything in your package is four full-time jobs: ads, design and video, the website and articles, and someone to answer every lead. In Dubai that is about 32,500 a month, before the first lead. We do all four for 1,590.
What would that team handle first?
Tap off every role he would not hire. The bar gets shorter, and each row he took out says "Nobody does it". Let him read it.
Keep your own person for what only your company can do: call the leads back, go to site, send the quote. We bring him the leads.
He keeps his in-house plan. You just made it cheaper.
For every objection, 4 steps: listen to the end, say it is fair, ask what is behind it, answer short.