Presenter only · do not screen-share

Meeting two — the script

Keep this on your phone. The deck goes on the laptop. Eleven beats, same order as Module 7.
Every number here is on the deck too — quote it out loud, then point at the sheet. Never quote a figure that is not in the deck.

Numbers you must have on the tip of your tongue

AED 1,190,000
signed by four clients off our leads
AED 17,260
what those four put into ads, total
46 sec
median first reply to a new enquiry
AED 1,290
a month, everything in, no lock-in
262×
Source Links: AED 2,141 → AED 560,000
32×
Monde: AED 9,459 → AED 300,000 (140k + 160k)
87×
La Casa: AED 3,223 → AED 280,000, two projects
21×
Just Right: AED 2,437 → AED 50,000 + 14 quotes out
01Open and frame the meetingCover

Thank you for coming back for the second meeting — I know your time is site time.

The goal today is simple: I show you exactly what we did for four contractors like you, what it cost them and what came back. If the numbers make sense to you and you like the way we work — we start this week.

Fair enough?

Do
  • Wait for the "fair enough" — do not move until they say yes.
  • Deck open on sheet 00. Phone in hand, screen down when you are not reading.
02Walk it job by job (the "room by room")Sheet 01

Let's go job by job, the same way we did the estimation last time — so you see what is actually running, not a promise.

Four jobs run every day on your business: answering every enquiry in under a minute, putting your work in front of people who are looking, getting you found on Google and Maps, and writing it all down so you can see it.

Ask as you go
  • "When a WhatsApp comes in at nine at night — who answers it today?"
  • "How many enquiries did you get last month? Roughly." Write the number down.
  • "What happens to the ones you don't call back?"
Their number is your leverWhatever they say, you use it later: "you said thirty a month — Monde got 265 in four months and closed AED 300,000."
03The platform numbersSheet 02

These are counts, not estimates. Forty-six seconds is the median first reply — six hundred and forty-six out of six hundred and forty-eight enquiries answered inside two minutes. Three hundred and forty-five of them after hours, when you were asleep or on site.

Do
  • Say the number, then stop talking. Let them react.
  • If they look bored, skip straight to sheet 03 — the money is the part that sells.
04Money in, money out — the core of the meetingSheet 03

Source Links put AED 2,141 into ads over thirty-three days. Ninety-five conversations came back. One of them signed a contract for AED 560,000.

La Casa: AED 3,223 in, one hundred and twelve conversations, seventeen site meetings, two projects at AED 280,000.

Monde has been running longest — AED 9,459 over four months, two hundred and sixty-five conversations, and two projects signed: one at AED 140,000 and one at AED 160,000.

Just Right is seven weeks in. AED 2,437, ninety conversations, first job at AED 50,000, and fourteen quotations still out.

Four companies. AED 17,260 into ads. AED 1,190,000 signed.

Do
  • Point at the ad-spend column with your finger — that is the number they are scared of.
  • Say plainly: the ad money is theirs, on their card, in their account.
  • Contract values are what the owners told us. Say that out loud — then offer the phone numbers.
05Everything else they got for the same feeSheet 04

All of that ran on the same AED 1,290 a month: the website, the articles, the posts, the Google profile, the reviews.

La Casa: fifty-seven articles, twenty-seven posts, four thousand one hundred and eighty times they showed up in Google search. Lilli Palmer started three weeks ago and already has sixty-two reviews collected.

Do
  • Scroll to the photos of their work — "this is their villa, on the page we run."
  • Then the two websites. "Round Triangle's site was live four weeks after we started."
06Hand them the phone numbersSheet 05

Don't take my word for any of it. These are the owners. Call them — today, in front of me if you like. Ask them what they spent and what they got.

Do
  • This is the single strongest moment in the meeting. Slow down. Say nothing for three seconds.
  • If they actually dial one — let them. Do not fill the silence.
Check before the meetingConfirm with each of the four that they are happy to take a call this week.
07The app — put it in their handSheet 06

This is your side of it. Every lead, every task, every post waiting for your yes, every report — on your phone, no login, no laptop.

Open it in the car on the way back from site. Two minutes a day is all it asks.

Do
  • Say the address out loud: app.improovy.ae.
  • If you have your own phone with a live account — show it. A real screen beats any slide.
08The honest part — "we are not magicians"Sheet 08

Now the other half, and I would rather say it before you pay than after.

We are not the cheapest and we are not trying to be. To go cheaper we would have to cut the writing, stop answering at night, or drop the quality checks. None of that made sense to us.

Google does not move in week one — the articles take about three months. Ads cost money on top, and that money is yours, on your card. And some leads will be rubbish: of Monde's 265, sixty-six were junk. That is normal, and you will see all of it in the app.

We bring you the enquiry, answered in under a minute. Selling the job is still yours.

Why this beat matters
  • This is where trust is actually made. Do not rush it and do not soften it.
  • Then: "If any of that is a deal-breaker, better we find out now."
09The price, and what it does not includeSheet 09

One plan. AED 1,290 a month. Everything you have just seen is in it.

No setup fee, no contract to lock you in, month by month. Every account — the ad account, the Google profile, the website, the number — is in your name. If you leave, you keep all of it.

On top of that you decide the ad budget. Our clients run between AED 60 and AED 250 a day, on their own card.

Do
  • Say the price, then be quiet. Whoever speaks first, loses.
10Ask them how they feel—

Before we go further, I want to ask you straight — how do you feel about everything we have gone through? Does it feel like the right direction for your company?

If they are positive
  • "Good. Then let's start this week — which number do we connect the assistant to?"
If they hesitate

I have been doing this a while and I can feel when someone is hesitating. I would rather know. Is it the price, or something about us? Be completely open — it won't offend me, I just don't want to waste your time or mine.

11Objections — the real answers—
"AED 1,290 is expensive."
Compare it to one job. Just Right's first job off this was AED 50,000 — that is thirty-eight months of the fee. And it is month to month, so if it does not work you stop.
"I already have a guy doing my marketing."
Fine — ask them one question: how fast does a WhatsApp at nine at night get answered? Ours: forty-six seconds, median, every night. Keep your guy if you like; this is not a designer, it is the answering.
"The ad money on top is too much."
Start at AED 60 a day for one month. Source Links spent AED 2,141 in total. If nothing comes back, you have lost one month's fee and you stop.
"How do I know these numbers are real?"
You don't have to. Sheet 05 — four owners, four phone numbers. Call any of them now. And the ad spend is read straight out of the ad account, which will be your account, that you log into.
"Will an AI answering my clients embarrass me?"
It answers in your name, in English, in your tone, and you see every message in the app. If it ever answers something wrong you switch it off from the app in one tap. Six hundred and forty-eight replies so far.
"I need to think / talk to my partner."
Of course. Two things before you go: send them this same link, and pick a day this week when I call you both. Which day is bad for you?
"Can you guarantee me leads?"
No, and anyone who does is lying to you. What I guarantee is what runs: every enquiry answered under a minute, the articles, the posts, the reports — and you see all of it, from day one.
12Close and first two weeksSheet 09

So here is what happens if we start. Day one we connect the assistant to your number and it starts answering. Inside two weeks your Google profile is live and posting, the first articles are up, and your ads are running on your own account.

You get a link to your app on day one and you see everything from the first day.

Close
  • "Which number do we connect — the one on your van, or a new one?"
  • "Is Thursday or Sunday better for the setup call?"
  • Never leave without a date in the calendar.

Thank you for the time and for trusting us with this. I'll send you the deck link now so you can go through it again tonight.

After the meeting — same evening